“What the HECK is going on?”
That was the thought running through Samantha Morgan’s mind when she stared at herself in the mirror one morning about a year ago.
Samantha always considered herself relatively healthy. She practices yoga regularly, drinks plenty of water, and consumes a balanced diet. Although she never truly bought in to the luxury skin care craze, she has tried a number of products from brands like Olay and Estee Lauder.
But at age 32, she was staring at signs of aging that she had never noticed before: visibly deeper wrinkles, puffy saggy eyes and skin that seemed to look dull and lifeless. What really surprised her was that these signs came quickly almost as if they appeared overnight.
Was it just her imagination or did she just not notice these changes until that day? Why didn’t she see these signs before?
"Look, I understand that getting older is inevitable and I’m not willing to fill my face with botox....yet. I just don't understand why I show 10 years of aging in only the last few weeks? It just doesn't make sense to me." Samantha proclaimed
Samantha didn’t know this at the time, but research paper commissioned by the University of California at Berkley proved 2 aspects of aging (true for both men and women).
1) The aging process accelerates with time. For example starting at the age of 18, the average person loses 1% of collagen & elastin each and every year. By the time we reach mid thirties, the loss rate of collagen & elastin doubles to 2%. By the time we reach our 50s, that rate has doubled again to around 4%. See diagram below.
2) Much like the tip of an iceberg, our body and our skin ages every day but you may not notice these signs until they build up to a point when they suddenly become visible. It’s called the “tipping point”. What Samantha noticed that day was the result of a degradation process that started at the age of 18.
3) The truth is that vast majority of skin creams don't deliver what they promise and in fact studies show that over time, they can actually age your skin faster. For example, products like Nivea contain nothing but petroleum by-products that make your skin feel temporarily hydrated because they coat the outside layer of your skin, but they do nothing to support the crucial collagen & elastin matrix in the dermis layer that support healthy skin. Over time these synthetic ingredients degrate healthy cell activity essentially degrading your skin faster. The fact is most big brands are aware of this, but as long as consumers continue to purchase, there is no incentive to change the status quo.
"So then what are my option? How do I know who and what to trust?" - asks Samantha
Patrice Mercier is the former head of Research & Development at Christian Dior Beauty and now leads the research team at Paris based cosmetics giant Sephora. He’s seen a lot in his 30 years in the beauty industry and says that it is probably the number 1 question customers ask.
"Why is it that some people will show the visible signs of aging faster than others? We have customers coming in all the time asking why their co-worker looks 10 years younger at same age. As you can imagine, the answer is not that simple. Genetics will account for about 40%. Lifestyle choices like smoking, not enough water and lack of exercise account for another 30%. The other 30% depends on the products and regimen that many people choose." - explains Patrice
"The science of anti-aging has improved so much in the last 20 years but many consumers stick to what they know. For example, take a skin cream that you can buy from your local drug store. Have you read some of the ingredients? They are basically petroleum derivatives. It simply coats the outer layer of your skin and makes you feel hydrated but it does nothing to actually address the root causes of skin damage and skin aging. In the meantime free radicals are wreaking havoc on your collagen matrix. So it shouldn't be a surprise then that after 10 - 20 years of using that sort of skin cream your skin shows that damage."
"Thankfully consumers are more knowledge now and the trend is changing for the better. The new and most effective approach is to protect the cells responsible for regeneration, to repair the damaged structures and to maintain the right levels of activity for the self-repairing enzymes." - adds Patrice
"Take for example the Korean skin care brand Saranghae (which means I love you in Korean) that we’re looking to onboard by Q1 of next year. They have a really unique story and they already have a large word of mouth following. Saranghae addresses the root causes of aging, not just cover them up. Their key ingredient is a mushroom called the Sang Hwang mushroom. People in Asia have been brewing this mushroom and drinking it in tea form for over 1,500 years for their anti-cancer properties and shows incredible promise for skin care. It is a highly effective and unique formulation that you won’t find anywhere else in the world. Saranghae is a great example of a boutique brand that we are looking forward to working with." - says Patrice
To fully appreciate why a boutique brand like Saranghae is growing in popularity, we need to take a look at the #1 trend in beauty right now – called K-Beauty (Korean Beauty).
Search “Korean Beauty” or “Korean Skin Care” in Google and you will be inundated with articles from Vogue to the New York Times extoling the virtues of Korean skin care. Forbes and Sephora recently named South Korea as the most innovative country for anti-aging solutions. In 2014 Korea exported $3 Billion USD of beauty products to the United States alone. In 2017, that figure will reach $15 Billion. Even French cosmetics giant L’Oreal is getting in the bandwagon with their own line of Korean inspired of skin care products in 2017.
"In the past, France was considered the global leader in beauty, but now all eyes are on Korea"- Peter Thomas Roth, Founder of Peter Thomas Roth Clinical Skin Care(cite 1)
Kayleen Shaefer of theCUT.com an online lifestyle magazine is certain Korean skin care brands like Saranghae will make some big noise in the beauty world.
"Korean products, especially skin care, are seen as the most high-tech out there by pretty much every cosmetics expert — Lancôme even credited the country’s advancements in featherweight foundation when it launched its own Korean inspired Miracle Cushion foundation. The more Korean brands invests in beauty technology, the more American beauty is going to shift." - Kayleen Shaefer, theCut.com(cite 1)
"The benefits to U.S. consumers are clear, U.S. competitors may not be so happy however." - Danny Leipziger, Professor of Economics, George Washington University School of Business & Managing Director of the Growth Dialogue.(cite 1)
The rise in popularity of Korean skin care started with younger consumers proficient in social media who wanted a more holistic and natural experience different from what they’re parents have traditionally used. But that popularity is now reaching over to all ages. Leading this social change is Saranghae. Saranghae, founded by former UCLA grad Min Jun Lee is currently the fasted growing Korean skin care brand in North America.
If you’ve never heard of Ms. Min Jun Lee that’s perfectly fine with her because that’s exactly how she wants it. But it’s a safe bet that she’s had a tremendous effect on your daily life. Min is a mother, an entrepreneur, and within the beauty industry she’s widely regarded as the activist that irrevocably changed the skin care industry for the better.
“When I was a freshman, I was blown away by what the girls in my dorm were putting on their skin. I found that many of the products from reputable skincare brands contained dangerous concentrations of harmful chemicals like formaldehydes, parabens and phthalates. The products were essentially glorified goop filled with petroleum by-products. The girls just didn’t know any better and to be honest they didn’t have much of a choice back then." - says Min
“My family ran the village apothecary for as far back as I can remember. My mother made homemade skin care creams and serums from the plants and herbs that grew in a field by a volcano. It’s an old recipe that’s been in our family for over 600 years. People travelled days to visit our apothecary and purchase the products from my mother. So I insisted on having my mother send me products from back home and shared them with my dorm mates.”
“Then something really interesting happened. My friends started asking for my creams over and over again. They’d come knocking on my door at 1 in the morning! By my senior year I had list of over 2,000 people that regularly bought creams from me. It dawned on me that this could actually be a business and Saranghae was born."
"Our logo was originally designed by my roommate Joanna McKinnon and for that she gets a free supply of Saranghae for life!" – laughs Min.
Min explains why Saranghae is different from other skin care brands.
“Saranghae is unique, there is no formulation like it in the world. Our focal ingredient is the Korean Sang Hwang mushroom (Phillinus Linteus in Latin) which has been used for medicinal purposes all over Asia for 1,500 years. In Korea, people brew it and drink it in tea form for its anti-cancer and antioxidant properties. That’s why we call it the “healing mushroom”. Studies show that the Sang Hwang mushroom helps neutralize free radicals that cause wrinkles. Saranghae is the only brand in North America that features this rare and powerful ingredient.” - explains Min
“We’ve also solved the challenged of extracting and stabilizing key compounds from botanical ingredients, something only a handful of companies in the world have been able to do. Without getting too technical, we created two patented extraction technologies that are unique only to Saranghae.”
“Lastly, we don’t just sell products. We provide a comprehensive step-by-step system with complete instructions on how to use that actually delivers real results. The beauty world can be confusing, so we made a commitment to simply it. Our Complete 5-Step is all you’ll ever need.” - says Min.
So just how beneficial is the Korean Sang Hwang mushroom, the key ingredient in Saranghae's Complete 5 Step Routine?
Here's one clear example. The British Journal of Cancer published a paper that shows that the Sang Hwang mushroom extract could stop brest cancer growth. It states that researchers based at the Methodist Research Institute in Indianapolis, USA, think that the mushroom could stop an enzyme called AKT from working. This enzyme controls signals that lead to cell growth and the development of new blood vessels, which promote the growth of cancer cells(cite 2).
"The anti-cancer properties of this type of mushroom have been recently investigated by scientists using various types of cancer cells. We saw a number of positive results from our investigation on aggressive human breast cancer cells, including a lower rate of uncontrolled growth of new cancer cells, suppression of their aggressive behaviour and the formation of fewer blood vessels that feed cancer cells essential nutrients." - lead researcher Dr. Daniel Silva(cite 2)
The key learning here is that the Sang Hwang mushroom is a powerful healing catalyst and provides the core foundation for Saranghae.
Although the process of extracting these powerful botanicals is a closely guarded secret, the science behind how it works has been validated by independent labs. Saranghae is considered the most unique Korean brand to hit North America and according to Min the response has been overwhelmingly positive.
But is the Sang Hwang mushroom the only reason for Saranghae's success?
Min doesn't believe that is the only reason. She believes that customer experience and how a company treats their customers are more important than any product
"I want to be clear that Saranghae offers some of the best, safest and most effective anti-aging products on the market, if not THE best. We’ve won numerous awards for our 5 Step Anti-Aging Skin Care Routine and thousands of our loyal customers will back that up." - emphasis Min
"And we are the only brand in North America that leverages the healing benefits of the Sang Hwang mushroom, that's a fact."
"Having said that, I’ve learned long ago that products can only take you so far. If you’re not treating the customer right it doesn’t matter how great your products are. Our goal is exceptional customer experience at every level and it's an aspiration we practice every day here at Saranghae. Every one of our team members understand that customers come first – always!” - says Min.
To understand just why Korean skin care brands like Saranghae are so effective, we need to first understand how our skin's aging process works.
As we age, our skin loses its natural elasticity and skin thickness because the loss in collagen & elastin accelerates. Starting at the age of 18 the average person loses 1% of collagen & elastin every year. At the age of 30 we are losing about 1.5% of collagen & elastin each and every year.
The majority of skin care products are designed to provide surface level hydration which stops at the epidermis layer (your outer most layer of skin). But cumulative damage to your collagen + elastin matrix in the dermis layer (your second and deeper layer of skin) is what actually causes wrinkles and sagging skin.
Our goal should actually be an overall healthier skin with a strong collagen + elastin matrix, not the illusion of tighter skin. This is precisely the reason why Saranghae is winning over customers, because they intimately understand and treat the root causes of skin aging.
Min walks me through how Saranghae directly addresses the root causes of aging.
"First, we need to stop covering up problem areas with fillers and chemicals which leads to more damage over time. We need to consistently cleanse our skin of toxins and free radicals that accelerate skin damage. Then we support the skin natural healing process by supplying the right nutrients and building blocks at the right time and in the right amounts." says Min.
Saranghae’s 5 step routine is designed to do exactly that by focusing on three key steps.
1) Heal and Repair Your Damaged Skin:
The Saranghae 5 Step Anti-Aging Routine supplies the skin cells with essential nutrients. These nutrients boost your skin’s natural waste recycling process called autophagy. It dramatically improves the skin’s internal immune function by increasing cellular mitochondrial activity. Basically, Saranghae helps your skin to heal and repair continuously while you sleep, work or play.
2) Regenerate Healthy Skin:
Internal studies have shown that the Saranghae 5 Step Anti-Aging Routine stimulates collagen and elastin production at the cellular level. Collagen and elastin are the proteins that give your skin a youthful, healthy and radiant glow. Saranghae's powerful antioxidants give your cells the necessary hydration and nutrients to keep producing more collagen and elastin, essentially helping to regenerate new and youthful skin.
3) Protect Your Beautiful Skin:
The final phase is to protect that beautiful skin. The Saranghae 5 Step Anti-Aging Routine is specifically formulated with powerful antioxidants and vitamins & active nutrients designed to protect against pollution and free radicals. Saranghae creates and maintains a protective wall that fights against the harmful effects of toxins, pollution, UV rays and sagging effects due to gravity. Think of it as a shield created by your own skin using powerful and natural ingredients.
Used consistently, the Saranghae 5 Step Anti-Aging Routine delivers healthy and glowing skin that will look 10 to 15 years younger. Saranghae will fundamentally change the way your skin ages.
Terri Baumgardner is an energetic and vivacious Style & Fashion blogger who has built a passionate and loyal following on Instagram.
Terri explains why she has fallen in love with Saranghae.
"Two weeks into using @lovesaranghaeskin and I LOVE it! not sure I’m seeing major changes with wrinkles and spots yet, but my skin is clearer, looks brighter and just feels healthier. can’t wait to see what will happen in the next two weeks." - shares Terri
"My skin is clearer, brighter and just feels healthier!" - Terri Baumgardner, @iamterrib
You can visit Terri's review of Saranghae on her Instagram post by visiting here: Instagram: @iamterrib
Terri is just one dozens of bloggers that are raving about this unique brand. Simply visit their Facebook page and you can see hundreds of real reviews and testimonials from real people.
Below are just some of the conversation taken directly from Saranghae’s Facebook page.
A lot of consumers in the U.S. are curious about Korean beauty but not sure where to start because they often feel overwhelmed by the sheer volume of choices available and aren’t familiar with the brands.
The award winning Saranghae 5 Step Anti-Aging Routine is the perfect way to try what industry experts are calling the next big beauty revolution. Saranghae’s patented technologies, use of rare & unique ingredients like the organic Sang Hwang mushroom and their dedication to world class customer experience simply makes sense.
Finally available in North America, Saranghae has purposefully set their introductory pricing well below major brands for a limited time. They firmly believe that once you try the Saranghae 5 Step Anti-Aging Routine, you will become a customer for life.
Interested in learning more about Saranghae?
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(cite 1): What You Don't Know About the Rise of Korean Beauty. https://www.thecut.com/2015/09/korean-beauty-and-the-government.html
(cite 2): Mushroom extracts could stop breast cancer cell growth. http://www.nature.com/bjc/press_releases/p_r_apr08_6604319.html?foxtrotcallback=true