Why Do Some Women Age Faster Than Others?

The Shameful Secret That Cosmetics Companies Don't Want You to Know
Why some women age faster than others, the shameful secret many cosmetics companies don't want you to know.

Actress Helen Mirren (age 72) admits that many celebrities don't actually use the brands they promote

“What the HECK is going on?”

That was the thought running through Samantha Morgan’s mind when she stared at herself in the mirror one morning about a years ago.

Samantha always considered herself relatively healthy. She practices yoga regularly, drinks plenty of water, and consumes a balanced diet. Although she never truly bought in to the luxury skin care craze, she has tried a number of products from branks like Olay and Estee Lauder.

But at age 32, she was staring at signs of aging that she had never noticed before: visibly deeper wrinkles, puffy saggy eyes and skin that seemed to look dull and lifeless. What really surprised her was that these signs came quickly almost as if they appeared overnight.

Was it just her imagination or did she just not notice these changes until that day? Why didn’t she see these signs before?

"Look, I understand that getting older is inevitable and I’m not willing to fill my face with botox....yet. I just don't understand why I show 10 years of aging in only the last few weeks? It just doesn't make sense to me." Samantha proclaimed

Samantha didn’t know this at the time, but research paper commissioned by the University of California at Berkley proved 2 aspects of aging (true for both men and women).

The 3 Irrefutable Facts of Aging

1) The aging process accelerates with time. For example starting at the age of 18, the average person loses 1% of collagen & elastin each and every year. By the time we reach mid thirties, the loss rate of collagen & elastin doubles to 2%. By the time we reach our 50s, that rate has doubled again to around 4%. See diagram below.

2) Much like the tip of an iceberg, our body and our skin ages every day but you may not notice these signs until they build up to a point when they suddenly become visible. It’s called the “tipping point”. What Samantha noticed that day was the result of a degradation process that started at the age of 18.

3) The truth is that vast majority of skin creams don't deliver what they promise and in fact studies show that over time, they can actually age your skin faster. For example, products like Nivea contain nothing but petroleum by-products that make your skin feel temporarily hydrated because they coat the outside layer of your skin, but they do nothing to support the crucial collagen & elastin matrix in the dermis layer that support healthy skin. Over time these synthetic ingredients degrate healthy cell activity essentially degrading your skin faster. The fact is most big brands are aware of this, but as long as consumers continue to purchase, there is no incentive to change the status quo.

Loss of collagen and elastin starts from the age of 18 and accelerates.

Chart of collagen loss from 18 to 65. Notice the steep drop from 18.

"So then what are my option? How do I know who and what to trust?" - asked Samantha

“Consumers are Demanding Changes”

Patrice Mercier is the former head of Research & Development at Christian Dior Beauty and now leads the research team at Paris based cosmetics giant Sephora. He’s seen a lot in his 30 years in the beauty industry and says Samantha is asking all the right questions.

"That is the number one question we get at Sephora.” – says Patrice

“Twenty years ago consumers would just buy whatever products were available from large well-known brands. But today consumers are smarter and much more informed. They really do a lot of research before making their purchase. They’re also much more inclined to try boutique brands that offer something different. It’s less about the marketing and more about the active ingredients, especially botanical ingredients.”

“Brands will definitely have to get better if they want to survive in this new marketplace. What they’ve done before are just not going to work going forward. We’re definitely seeing evidence of established brand names losing customers to the boutique brands and I don’t think this trend is going to slow down.”

"The new and most effective approach is to protect the cells responsible for regeneration, to repair the damaged structures and to maintain the right levels of activity for the self-repairing enzymes.” adds Patrice

Patrice is confident that the days of cheap, all-in-one skin creams found in drug store shelves are over. Made with synthetic petroleum based products and preservatives like formaldehydes, parabens and phthalates, they can actually damage your skin permanently. Why use such chemicals for preservatives? Because they are cheap, readily available and make their products last longer on store shelves. Make no mistake, it’s about profits. As long as their customers buy the products and don’t ask any questions, why spend time and money on better but more expensive ingredients?

But according to Patrice, that trend is now changing

"At Sephora, we find that the most popular and effective skin care products are brands that use natural ingredients to offer a step by step methodology to heal, regenerate and repair the skin to produce natural and long term skin health. It’s not about covering up, it’s about healing. Korean beauty brands have been doing this for decades and now they are our most popular products. Their philosophy is much different compared to North American brands because it's not about promising you a miracle product and more about a step-by-step routine with the goal of long term healing"

Sephora betting on Korean skincare brands like Saranghae.

Major retailers like Nordstrom, Macys, Barneys and Sephora are betting on Korean brands like Saranghae

"If you browse through one of our retail stores you will notice that 30% of our store shelves are dedicated to Korean Beauty (called K-Beauty). We’re particularly excited about a brand that we’re bringing on board in late 2017 called Saranghae (which means I love you in Korean). Saranghae is essentially a 5 step anti-aging system that heals, regenerates and protects your skin. They already have a strong brand presence online and we love their approach to skincare. Customers are already asking for Saranghae in our retail stores." says Patrice

What's So Special About Korean Beauty?

If you are not currently familiar with the Korean Beauty phenomenon (called K-Beauty) you will be soon. Search “Korean Skin Care” in Google and you will be inundated with articles from Vogue to New York Times extoling the virtues of Korean skin care. New York Times, Forbes and Sephora recently named South Korea as the most innovative country for anti-aging solutions. In 2014 Korea exported $3 Billion USD of anti-aging products to the United States alone. In 2017, that figure will reach $15 Billion.

The rise in popularity of Korean skin care started with younger consumers proficient in social media who wanted a more holistic and natural experience different from what they’re parents have traditionally used, but that popularity is now reaching over to all ages. Leading this social change is Saranghae (means I love you in Korean). The company Min Jun Lee founded from a UCLA dorm room is now the fasted growing Korean skin care brand in North America.

If you’ve never heard of Ms. Min Jun Lee that’s perfectly fine with her because that’s exactly how she wants it. But it’s a safe bet that she’s had a tremendous effect on your daily life. Min is a mother, an entrepreneur, and within the beauty industry she’s widely regarded as the activist that irrevocably changed the skin care industry for the better.

Min Jun Lee, former activist and founder of popular Korean skin care brand Saranghae.

Min going strong at 45

Sitting in her office in downtown Los Angeles, Min Jun Lee looks radiant in a bright yellow sundress that seems almost dull in comparison to her glowing smile. Out of the bright lights of the media, Min spent her early years advocating for cosmetic and skin care companies to ditch the chemicals and parabens for more natural and safer ingredients. Over 150 letters to government organizations and 11 (peaceful) protests later, she’s earned the nickname “The Super Woman of Skincare”.

She brushes off the notion that she is a heroine of any kind. She describes herself more as an accidental activist just standing up for what she thought was the right thing to do. She’s come a long way from her student days almost 20 years ago.

“When I was a freshman, I was blown away by what the girls in my dorm were putting on their skin. I found that many of the products from reputable skincare brands contained dangerous concentrations of harmful chemicals like formaldehydes, parabens and phthalates. The products were essentially glorified goop filled with petroleum by-products. The girls just didn’t know any better and to be honest they didn’t have much of a choice back then." - says Min

“My family ran the village apothecary for as far back as I can remember, we’re talking generations. My mother made homemade skin care creams and serums from the plants and herbs that grew in a field by a volcano. It’s an old recipe that’s been in our family for over 600 years. People travelled days to visit our apothecary and purchase the products from my mother. So I insisted on having my mother send me products from back home.”

“I knew I had stumbled onto something when my American friends started asking for my skin care products. By my senior year, I was getting hundreds of requests a day, from people I didn’t even know. I had some many requests my poor mother couldn’t make enough! By my graduating year I think I had over 2,000 people on that list. Korean skin care was unheard of back then, that’s no longer the case now and the popularity is only going to grow.” - says Min.

Min’s story could have ended just there but that would make for a pretty boring story. Min focused her entrepreneurial spirit and founded the brand Saranghae. Saranghae’s patented and award winning formulation is based primarily on natural Asian botanicals, whose recipe dates back 600 years

“What makes Saranghae unique is our innovative extraction technologies and ingredients. For example we grow 80% of our ingredients ourselves using volcanic soil considered the most nutrient rich soil in the world. Our green tea contains 300% more antioxidants than your average commercial green tea.” – explains Min.

“We’ve also solved the challenge of stabilizing active compounds using only natural methods. Any effective anti-aging solution must contain key actives such as polyphenols, hexapepties and hyaluronic acid among others and most make them synthetically in labs. We’ve found a way to extract them from plants and stabilize them for maximum potency. Only a handful of companies worldwide have been able to match our technology”.

Dominique Mandonnaud, the founder of cosmetics giant Sephora sees big things for Saranghae.

“Consumers in Europe and North America will be extremely pleased with Saranghae. Never has there been a brand that has so perfectly extracted the benefits of luxurious and highly effective Asian anti-aging botanicals. There is nothing like it in the world right now. We're working diligently to bring Saranghae to our US customers by next year and we expect Saranghae to be a leader for us in championing a new breed of natural but powerful anti-aging lines. - Dominique Mandonnaud, Founder, Sephora

Why & How Do We Age?

To understand just why Korean skin care brands like Saranghae are so effective, we need to first understand how our skin's aging process works.

Saranghae directly injects highly effective anti-aging nutrients into the dermis layer.

Skin deterioration accelerates down from the dermal layer

As we age, our skin loses its natural elasticity and skin thickness because the loss in collagen & elastin accelerates. Starting at the age of 18 the average person loses 1% of collagen & elastin every year. At the age of 30 we are losing about 1.5% of collagen & elastin each and every year. By the time you reach 40 that number increases to 2%. This causes your skin to decrease in thickness by 9% every 10 years. This loss in collagen and elastin does not slow down, it only accelerates as we reach our 50s and 60s.

Most cosmetics companies will have us believe that if we simply slather creams with synthetic collagen, elastin, some retinol and vitamins it will take 20 years off our face and make us beautiful. It doesn’t work that way. The vast majority of these other products do not take into account environmental factors such as toxins, pollutants and even gravity, all of which affect the loss of collagen and elastin. So these factors contribute to the inevitable sagging, wrinkling and discoloring of your skin. The goal should be healthy and vibrant skin, not just the illusion of temporarily tighter skin. This is precisely the reason why brands like Saranghae are increasingly winning over consumers because they understand and treat the root causes of aging.

Min walks me through how Saranghae directly address the root causes of aging.

Saranghae maintains much of their traditional harvesting methods to this day.

Harvest Time: Saranghae maintains much of their traditional harvesting methods to this day

“We first need to stop covering up the problems with chemicals and fillers which just leads to more damage over time. Next, we need to consistently cleanse our skin of toxins and free radicals that accelerate skin damage. Lastly, we support the skin natural healing process by supplying the right nutrients and building blocks at the right time and in the right amounts. Saranghae’s 5 step routine is designed to do exactly that by focusing on three key steps.

1) Heal and Repair Damaged Skin:

The Saranghae 5 Step Anti-Aging Routine supplies the skin cells with essential nutrients. These nutrients boost your skin’s natural waste recycling process called autophagy. It dramatically improves the skin’s internal immune function by increasing cellular mitochondrial activity. Basically, Saranghae helps your skin to heal and repair continuously while you sleep, work or play.

2) Regenerate Healthy Skin:

Internal studies have shown that the Saranghae 5 Step Anti-Aging Routine stimulates 200% more collagen and elastin production at the cellular level. Collagen and elastin are the proteins that give your skin a youthful, healthy and radiant glow. Saranghae's powerful antioxidants give your cells the necessary hydration and nutrients to keep producing more collagen and elastin, essentially regenerating new and youthful skin.

3) Protect Your Beautiful Skin:

The final phase is to protect that beautiful skin. The Saranghae 5 Step Anti-Aging Routine is specifically formulated with powerful antioxidants and anti-inflammatory nutrients designed to protect against pollution and free radicals in order to reduce skin inflammation. Saranghae creates and maintains a protective wall that fights against the harmful effects of toxins, pollution, UV rays and sagging effects due to gravity. Think of it as a shield created by your own skin using powerful and natural ingredients.

Used consistently, the Saranghae 5 Step Anti-Aging Routine delivers healthy and glowing skin that will look 10 to 15 years younger. Saranghae will fundamentally change the way your skin ages..

“My goal was to create an effective anti-aging system faithful to my mother’s legacy and our 600 year old ancestral recipe. The response from women all over the world has been tremendously positive and we are extremely proud of Saranghae.” – Min Jun Lee, Founder of Saranghae

Does Saranghae Actually Work?

Saranghae has only recently made its entry in the North American market but it’s been serving the women of Asia for decades. Min and I pored over some of the clinical data collected over the years to highlight the efficacy of the brand.

When compared to 3 other well-known anti-aging brands, Saranghae was the clear and logical choice.

The comparison data showed that:

• 250% more effective than the next brand in reducing fine lines and wrinkles
• 40% more effective in decreasing puffiness and inflammation around the eyes
• Shows 200% greater increase in collagen and elastin production in 45 days

A sample of the data is shown in Figure 1 below.

Figure 1: Results Saranghae Compared to 3 Other Leading Skincare Brands

Perhaps the most powerful statement is that 9 out 10 women who have tried Saranghae said they would recommend it to family and friends.

Saranghae’s Global Ambassadors

Although Saranghae doesn't pay for celebrity endorsement, they do have quite the following among Asian movie stars and celebrities. Miss Universe Korea Honey Lee is a fan of Saranghae, as well as International actresses such as Michelle Yeoh (A Bond Girl, Crouching Tiger Hidden Dragin) and Zhang Ziyi(Rush Hour, Memoirs of Geisha) among others.

International Movie Star Shu Qi (The Transporter, The Assassin) redefines the nature of what it means to be 40 and she is not shy about sharing her Korean skin care routine.

International Movie Star Shu Qi gorgeous at 40

“The Saranghae 5 Step is all I need. It’s the only thing I make sure to do consistently everyday” - Shu Qi.

Will Saranghae Work for You?

A lot of consumers in the U.S. are curious about Korean beauty but not sure where to start because they often feel overwhelmed by the sheer volume of choices available and aren’t familiar with the brands.

The award winning Saranghae 5 Step Anti-Aging Routine is the perfect way to try what industry experts are calling the next big beauty revolution. Saranghae's approach to holistic skin care and philosophy of using natural ingredients simply makes sense.

Finally available in North America, Saranghae has purposefully set their introductory pricing well below major brands for a limited time. They firmly believe that once you try the Saranghae 5 Step Anti-Aging Routine, you will become a customer for life.

Interested in learning more about Saranghae?

Click on the “Click For More Information” button below

  1. Andrea M.

    You know what ages me faster kids! Is there anyway to solve that problem? LOL

  1. Alexis P.

    After reading the reviews I was skeptical about ordering since it felt like anyone could have made up a five star review and published it on their site. I spent two months going back and forth over wether I should buy the products. Many other sites offer K beauty and I spent that time comparing ingredients, price , full package deals and if it was right for my skin. I couldn't seem to find one full line that was possibly going to be what I wanted so I purchased the goddess bundle figuring if I'm doing it I will do it right and follow through with the regimen. I am 39, Sicilian American and a liscensed/ practicing stylist/haircolorist. I've been in the field for 16 years. My liscense, cosmetologist, covers a broad range allowing me to purchase professional products, including skincare, that not many people can get their hands on. I've tried quite a few lines and each one didn't leave me fully satisfied. I kept in mind that not every product out there is going to work for everyone. Just because it may not work for me does not make it faulty. So I went ahead and placed my order .... which arrived last week. I was still skeptical and excited to try it. My skin just so happens to love Saranghae... no pun intended... it's softer, has a glow and no more dry patches. Nothing has worked until I tried Saranghae. A friend saw me and said " your skin looks so good!" Now that's what I want to hear! Maybe you'd consider publishing this review for those who are as skeptical as I was.

  1. Miss E.

    I looked for it at Sephora where I live but I couldn't find it??? I want to try it but afraid of buying in online, so much phoney products out there.

  1. Bobbi N.

    @ Missy. Sephora doesn't have it in my area either but it will be coming. I am using it now and have been for about 2 months. It is wonderful and ingredients are mostly natural and listed on each product. They have a website and phone number you can use, I called them and ordered over the phone with no problems. There are also tutorials on how to use the products and some posts and reviews of Saranghae if you want to do more research. You should look into a bit more and try it

  1. Nadine Z.

    Anyone else tried this? I really want to try but a bit skeptical.

  1. Wendy W.

    @ Nadine. I purchased it about one month ago. It's a great line. My skin seems to love Saranghae and it brings me a good result. After the night using this cream, my skin can look oily at the morning but after washing my face, it looks awesome, even tone out, clear, glowing, and hydrate all day. After washing your face in the night, just put this cream on and have a good sleep. The wrinkle becomes reduced too. My favorite is the elemental essence masks, my skin just feels like it's new. Good job!

  1. Hadie J.

    I LOVE LOVE LOVE this cream!!! My HG!!! I have an extreamly dry and sensitive skin so I was just looking for something that would hydrate my skin that won't irritate or breake me out. This cream does so much more than I expected. Not only that I don't have any allergic reaction to it, my skin is softer, smoother and soo plumped and hydrated. I use both day and night but reallly small amounts, you don't need much at all. The only complain I have is the packaging, the eye serum pumps out way too much or way too little, it really frustrates me. Also, I just think they can do better with the overall look and feel. But you know what I hear their launching with brand new formulation so maybe they'll improve this. All in all, I'm on my 8th cycle on my membership.

  1. Nancy M.

    Mmmm, I don't know about this

  1. Joanne H.

    @Nancy, what don't you know, the products you mean?

  1. Nancy M.

    @Joanne, Well that and I've been burned with buying creams online, lots of phony, fake products out there.

  1. Joanne H.

    @ Nancy, oh yeah I know what you mean. I've been burned on one of those free sample products sold online too. The brand is real. I bought the 5 step system 2 weeks ago and I've been using it for about a week. My friend Yasmine bought decided that she wanted to return it and they gave her a full refund even after she used half of it. So they're legit. In terms of product, my friend thought that the cream was a bit heavy for her, but for me I love it. My skin looks the best it's looked in years. Not every product will for every person so you just have to try it and see. Do a bit more research if you feel you're still unsure but I'd give it a try. Hope this helps.

  1. Betty C.

    My god, that Elemental Essence Mask is the best thing since sliced bread! Can't get enough of it.

  1. Wendy A.

    How come they have all caucasion women in their marketing? Isn't it supposed to Korean skin care?

  1. Aya Z.

    @WendyA, well yes, it is Korean skin care but they're making it to fit American buyers so it makes sense that they're marketing with causasion women. Did you also notice that the labels are in english? Lot of the Korean skin care products are all labeled in Korean so it's obvious that they took the time understand what we Americans like and will buy. I think they're doing a great job if you ask me. And yup, I've tried it and love it. I've been on their Goddess membership program for 6 months now.

  1. Wendy A.

    @Aya, thanks, yeah that make sense. Looks pretty interesting, I just put in an order for the Goddess bundle.

  1. Nickie S.

    Great product, they just need to work on their packaging a bit, seems a little plain.

  1. Carrie Y.

    Do they carry an SPF face cream?

  1. Jeff R.

    Does this stuff work for men?

  1. Denise P.

    @Carrie, I had that same question myself, no they don't have an SPF. I talked to their customer service about it, apparently they're working on a natural line of SPF products that doesn't have any of the chemicals you see in sunscreens but it won't be until next year.

  1. Sissy M.

    I've been a fan of Korean skin care for years. I was using Sulwahsoo ginseng cream but everytime I put down $220 for a jar it pained me. I think Saranghae Firm and Lift is a better product and it's much more affordable. I just hope they don't raise prices.

  1. Kylie M.

    I'm really impressed with their customer service. They're really knowledgeable and always answer my questions fast. I had to pause my membership because I'm travelling for the summer but I'll be coming back in the fall. 10 out of 10 stars.

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